So you’re thinking about creating a coming soon landing page for your new website, product, or service? Excellent idea! Coming soon pages are a great way to start building hype and interest before your full launch.
In simple terms, a coming soon landing page is a single page that visitors arrive at before the full website or product is live. It lets people know something new and exciting is on the way!
The coming soon page usually has a splashy headline, engaging imagery, and a spot to collect email addresses from interested folks. This allows you to notify subscribers when the site officially opens its doors. Pretty cool, right?
Coming soon pages are commonly used for new websites, redesigns, products, and campaigns. They provide a space to generate buzz, while also collecting valuable emails. You can even run tests and get feedback before the real deal goes live.
In this article, we’ll dive into the details of coming soon pages – what they are, why you need one, and how to create an awesome page that gets people pumped for your launch! Let’s get started.
What is a Coming Soon Landing Page?
Alright, let’s get into the nitty gritty – what exactly are coming soon pages?
A coming soon page, also known as an under construction or launch page, is a simple one-page website that visitors arrive at before the full site is live. It typically contains a headline, imagery, short description, and email signup form to collect contacts.
The purpose is to generate interest and hype for the upcoming launch of a new website, redesign, product, service, campaign, or brand. Consider it a sneak peek or teaser of what’s to come.
These landing pages are used during the pre-launch phase to start building an audience. This allows you to notify interested subscribers directly when the site officially launches. Pretty nifty!
Coming soon pages come in a few different shapes and sizes:
Splash page with headline and imagery
Page with countdown timer to launch date
Video or animated coming soon landing page
Single page site with basic info
No matter the variation, the goal remains the same – get people excited for launch!
Coming up, we’ll discuss the benefits of using a coming soon page so you can get those emails rolling in. Stay tuned!
Why Do You Need a Coming Soon Landing Page for Your Website?
Alright, so we know what a coming soon page is. But why should you bother creating one in the first place? There are a few excellent reasons to use a coming soon page:
Build hype and excitement – A coming soon page starts generating interest and gets people pumped for your launch. Creating a hype cycle draws more attention to your site opening.
Collect emails – The signup form allows you to collect emails from interested folks who want to be notified for the launch. This builds your email list pre-launch.
Notify early visitors – Once launch day comes, you can email everyone who signed up to let them know the site is live. This drives early traffic.
Provide launch details – Share information about when the site will be live, key features, and what visitors can expect to generate excitement.
Get feedback – You can run tests with different designs, content, etc. to see what resonates before launch.
All single pages – including 404 pages – are important. And coming soon pages are not an exception to that. Coming soon pages are a strategic part of any website or product launch. The benefits are clear – build an audience, generate buzz, and drive traffic from the get-go. Now let’s look at ideal timing…
When should you use a coming soon landing page?
A coming soon landing page is useful at specific times when you want to generate buzz before launching your new website, product, or service. But when exactly should you use one? Here are the ideal times to create a coming soon page:
Launching a New Website – When developing a brand new website, use a coming soon page to start building your audience. Add it as soon as you have a launch date set.
Website Redesigns/Relaunches – If given your current site a makeover, create a coming soon page to get visitors excited about the new look.
Changing Web Platforms – Switching website builders or hosts? Use a coming soon page to smooth the transition.
New Product/Service Launches – Launching a new product, service, app, or feature? Get potential customers primed with a coming soon page.
Before a Marketing Campaign – Creating hype for a big marketing campaign or initiative? A coming soon page is just the thing.
The key is to use a coming soon page when you want to build anticipation and have a clear timeline for launch. This boosts the impact when you fully “open your doors” on launch day.
Now let’s look at elements that make for an effective coming soon page…
What Makes a Perfect Coming Soon landing Page?
So what elements go into creating an awesome coming soon page that gets people truly excited for your launch? Here are some key ingredients for coming soon page success:
Engaging Headline – A splashy headline grabs attention and conveys what’s coming. For example “Something Amazing is Coming Soon!”
Great Visuals – High-quality graphics, photos, illustrations, or animations create an eye-catching first impression.
Short Snappy Description – Briefly explain what you’re launching to pique visitor interest. Don’t give away all the details!
Email Signup Form – A prominently placed signup form allows visitors to subscribe for launch updates.
Social Media Links – Add links to your social profiles so people can follow and build hype.
Countdown Timer – A countdown clock adds urgency and excitement as launch day approaches.
Launch Details – Share tidbits like launch date, location, and key features without revealing everything.
Clean & Simple Layout – Avoid clutter. Use lots of whitespace and focus on the key elements for maximum impact.
With these essential pieces, your coming soon landing page will get visitors primed and ready for the big reveal! Next up, the finer points of creating one…
Key Elements of a Coming Soon Page
Now that we’ve covered the core ingredients of an effective coming soon page, let’s look at some of the key elements and best practices in a bit more detail:
Headline – This is your hook. Use large, bold text to capture attention. Get creative and conversational with your phrasing.
Subheadline – Additional text to support the headline and further explain what’s coming.
Imagery – High-quality graphics and photos that align with your brand. Consider illustrations or animations too.
Email signup – Display this form prominently with clear call-to-action wording. Only ask for essential info like email and name. Offer an incentive to convert signups.
Social sharing – Links to your social profiles help build buzz. Share video teasers or images on social media to maximize hype.
Countdown timer – Display a ticking countdown clock prominently to create urgency and excitement.
Color scheme – Use colors that fit your brand. Limit to 2-3 colors for simplicity.
Launch details – Share launch date, location, and short feature list. Balance building hype without giving everything away.
Company branding – Include logo, branding colors/fonts to establish connection with your brand.
Contact information – A mailing address, email, or phone number makes you accessible.
With these best practices, your coming soon page will convert visitors into email subscribers and keep them hungry for launch day!
How to Create an Awesome Coming Soon Landing Page?
We’ve covered the elements that make up a stellar coming soon page. Now let’s look at how to actually create one for your website, product, or service launch. Here are some tips:
Use a template – The easiest route is to start with a pre-made coming soon template. Many website builders and platforms offer these. Customize it to fit your brand.
Code from scratch – If you want full customization, you can code your page completely from scratch using HTML/CSS. More complex but complete creative control.
Focus on visuals – Spend time finding engaging graphics, illustrations, and photos to catch the eye. These set the tone.
Craft compelling copy – Write short punchy headlines, subtitles, and descriptions that generate excitement.
Prominently place form – Make sure the email signup form is visible and clear. Use contrasting colors. Offer an incentive for signups.
Add social sharing – Insert icons linked to your social profiles so visitors can easily follow and share.
Incorporate countdown timer – Use a plugin or code to add a ticking countdown clock tied to your launch date.
Include branding – Add logo, brand colors/fonts so the page still feels connected to your brand.
Create an email series – Write a set of automated emails to send subscribers post-signup keeping them engaged.
Promote the page – Drive traffic by promoting your page on social media, through advertising, influencers etc.
With a polished mix of visuals, copy, and strategy, you can create a coming soon page that drives hype for your big debut!
What comes after the coming soon landing page?
You’ve created an awesome coming soon page, collected emails, generated buzz, and now the big launch day has arrived – so what comes next? Here are some key things to do after your coming soon page:
Launch the full site/product – On the predetermined launch date, take down the coming soon page and go live with the complete website, product etc.
Send a launch email – Immediately email all the subscribers you’ve collected through your coming soon page to let them know the site is officially live.
Create a launch blog/press release – Draft a blog post and/or press release to announce the launch to the public. Share on social media.
Offer exclusive access – Provide subscribers special perks like early access, discounts, or preorder options as a reward for signing up early.
Monitor traffic and signups – Keep an eye on site traffic and new subscriber signups in the launch period. Be ready to scale if demand spikes.
Collect feedback – Ask both subscribers and early visitors for honest feedback about the site, product, features etc. to aid future improvements.
Share launch content – Populate the site with plenty of great launch content. Give subscribers content upgrades.
Plan an official launch party – Host an in-person or virtual party to continue momentum and celebrate the achievement.
The launch is only the beginning – you’ll want to leverage your coming soon page subscribers to power an impactful debut and keep growing from there!
Do’s and Don’ts of Coming Soon Pages
We’ve covered a lot of coming soon page best practices. To sum up, here are some key dos and don’ts when creating your pre-launch landing page:
DO:
Do focus on building hype and excitement for the upcoming launch. Get creative with your copy, visuals and calls-to-action.
Do keep the page simple and clutter-free. Too many elements will distract visitors.
Do prominently ask visitors to subscribe for launch updates. Make your signup form very visible.
Do share some exclusive details and sneak peeks into what’s coming. Offer just enough to tease.
Do use countdown timers and launch date calls-outs to create urgency.
DON’T:
Don’t launch your coming soon page too far in advance of the actual launch date. Time it appropriately.
Don’t clutter the page with too much text or unnecessary information. Keep it focused.
Don’t reveal all of the details about the launch. Maintain some mystery.
Don’t use boring stock imagery. Invest in quality graphics and photos.
Don’t launch without a concrete marketing plan to drive traffic to the page. Promotion is key!
Keep these dos and don’ts in mind as you craft your coming soon page for the perfect pre-launch setup.
Inspiration: Coming Soon Examples
The best way to get inspired for your own coming soon page is to look at examples of effective pages others have created. Here are a few great ones and what makes them work:
Skin Care Product coming soon page by Moumita Pathar features bold texts and nicely-placed email capture field social media links.
Website Launching Soon landing page by Ayirathan B shows the progress of the website construction in percentage and allows visitors to enter their email address.
Coming Soon landing page by Syead Riad features a countdown timer, social media links and email capture form.
Studying these and other excellent examples can provide inspiration on everything from copywriting to design to the use of visuals and video. Find elements that align with your brand identity and borrow ideas to incorporate into your own coming soon page. With the right strategic inspiration, you’ll be well on your way to pre-launch page success!
Frequently Asked Questions About Coming Soon Pages
Let’s tackle some common questions people have about creating and using coming soon pages:
How far in advance should I launch the page?
Ideally 1-2 months prior to your full launch. You want to build anticipation without losing momentum or dragging it out too long.
Should I include a countdown timer?
Yes, a countdown timer adds urgency and keeps visitors apprised of the launch timeline. Dynamically link it to your launch date.
What’s the best way to drive traffic to the page?
Promote the page through social media, email lists, advertising, influencers and any other channels available to maximize reach.
How transparent should I be about launch details?
Share high level information and teasers, but don’t reveal all. Maintain some mystery to build excitement.
What happens if I have to delay my launch date?
Be transparent in communicating the need to push back the date with your email list. Update the countdown timer. Extend your marketing efforts accordingly.
How can I make the most of my email list?
Offer subscribers early access, special discounts or content upgrades. Send them useful email updates to nurture engagement.
What’s the most important CTA to include?
The email signup form is #1. Make it highly visible, simple, and incentivized. This is the key to collecting contacts.
Answering these common questions will give you a rounded understanding of how to effectively utilize coming soon pages!
Key Takeaways and Conclusion
Let’s recap the key points we’ve covered about creating and leveraging coming soon pages:
Coming soon pages build hype and collect emails pre-launch of a new website, product or service.
Well-timed use of a coming soon page helps drive traffic and signups right out the gate when you fully launch.
An effective coming soon page focuses on eye-catching visuals, compelling copy, and a clear email signup form.
Countdown timers, social sharing, and launch details help further build anticipation for the big reveal.
Coming soon page signups should be rewarded post-launch and nurtured into engaged users.
With the right strategy and design, a coming soon page is an invaluable part of any website or product launch plan.
In conclusion, coming soon pages provide an excellent opportunity to start building an audience and generating buzz leading up to launch. By following the tips outlined, you can craft a page that gets visitors genuinely excited to explore your new offering in its full glory. Just don’t leave people waiting too long – deliver on your promises when launch day finally comes!
